Biography

SNOWW has established herself as a prominent figure in China’s electronic and alternative music scene. She gained early recognition as the runner-up in the Singer-Songwriter category at the SIANBEAT Asian Beat Music Competition and went on to perform extensively at major festivals including Strawberry Music Festival and Midi Music Festival. As the founder of Fake Gentle and The Hormones, she achieved national visibility through releases such as WHO’S WORLD and Elephant, with The Hormones reaching Top 8 on Sing My Song. In 2022, Fake Gentle’s album Everywhere was nominated for Best Electronic Music at the Midi Awards, cementing her influence in China’s contemporary electronic music landscape.

SNOWW has steadily built an international profile through select performances and artistic recognition. She was invited to perform at South by Southwest (SXSW) in 2021 and 2022, including an appearance at the SXSW Official Showcase in 2022. She has also performed as a featured guest at The Commonwealth Club in San Francisco, California, reaching audiences beyond traditional music venues.